Robbie Bach unveiled a new IPTV service for the Xbox 360 at the Microsoft keynote.(Jan 07th 07)
Gamers will be able to watch and record television on their console in the background while playing games on Live, Bach said.
The new service is expected to hit by this holiday and will be offered by "providers that are deploying TV services based on Microsoft TV IPTV Edition."
"Our goal is to make entertainment more personal, more interactive and more social," Bach said. "IPTV on Xbox 360 and Xbox Live are powerful examples of ways we are bringing together the worlds of gaming, TV viewing and community to make it easy for people to access and discover their favorite content and share their personal experiences with the communities they are part of."
Bach also touched on the fact that the company has sold 10.4 million Xbox 360s to date and has 5 million Xbox Live members. (As noted days before the keynotes)